It feels like it was only last Tuesday that we were wearing what we were saying: professing our weekend love, our hate for Mondays, our lust for coffee and so on. I mean how many ‘I need coffee’ t-shirts can one person wear? It was fun for a while. Up until we were all looking *and saying the same things. Like everything about us and around us became a t-shirt meme. Fast forward a few years… and we’re in the same freaking boat. Only cooler and more expensive this time. And more pretentious. Slightly more sophisticated too. I am of course talking about the designer logo trend mania that’s splashed and splattered everywhere these days.
Especially on the backs of the rich and famous. Alongside the instafamous.
Every cool and fashion relevant soul is wearing some sort of designer logo, whether it’s that Gucci t-shirt, or the Fila, Puma, Yeezy sportswear, or some D&G belt, some Supreme socks, some Balenciaga sneakers… you get it. We’re walking billboards for designers these days, and we seem to be loving it, as we pile up on designer logo stuff, and keep buying them from either online fashion hubs like SSENSE, or from your classic high street stores.
Are we loving it so much though that we have to wear it? Or are we slightly snobbish? Or do we genuinely happen to like some items which happen to have some very famous logos on them.
It was only yesterday that it was un-cool to show off and brag about stuff, right? Now we’re screaming for attention in our big bold Versace logo t-shirts, Levis jeans, and D&G belts. Isn’t it too much?
Okay… okay… I get it, too many questions.
Wearing designer LOGOS in 2018
The truth is… we’re currently at the dawn of minimalism so this may just be a last cry from fashion opulence for a while, OR this may be just the amount of fashion statement we need to spice up our boring, I mean minimalist outfits.
Think about it: a classic all black outfit is anything but boring with a display of the new Balenciaga logo popping up somewhere in your minimalist look. It keeps the whole thing still so chic and fashionably quiet… but it adds… character, and a tad of sartorial smirk if you will for both the fashion savvy and the ignoramuses.
If quiet ain’t your shtick… then do a full on Rihanna and drape yourself in designer logos just for the fun of it, or for the love of those clothes AND their logos. Think street style at Fashion Week: louder, bolder, more colourful and not shy from a total designer show-off.
Or… you might just be a simple mortal who occasionally and casually works out… or just chills in gym clothes. Then, my friend… whether you like it or not you will be doing the designer logo trend, because no gym clothes and athleisure is free of logos these days. Personally I don’t mind it, in fact I think it has a bit of 80s nostalgia to it.
Is there an age limit to this designer logo trend mania?
Helllllll no. (*sits down to actually think about it.)
*thinks about it.
However, since age usually comes with some boring baggage like jobs, responsibilities, social conduct, et all… I think the designer logo trend is totally do-able if kept simple and classic. Just do the damn D&G belt without the 2,345 other logos. Wear a Dior logo blazer for work or dinner and you’ll still be killing it in both career as well and fashion.
If you’re slowly pushing 100, but you looooooove fashion and clothes and colours and prints and trends and styles and fads and hats and accessories and everything in between all these… and you HAVE TO WEAR them all at once, or else… then just do it what can I say. #nike
Nonetheless, the more I pile up on years the more I feel I’m leaning towards less is more in fashion. I love a classic minimal style these days, or a classic jeans look, or a summer classic wrap dress. Sure I might style it edgier one day, sporty, chic, elegant, or casual the next… but you get it.
Therefore the designer logo trend pour moi… is a total yes as a one or two statement pieces, as gym wear, and on some days as a fashion victim’s logo dream. #stillindecisiveaf #facepalm
Your turn now.