Italy is the home of some of the world’s most famous fashion houses, bringing us game-changing designers such as Giorgio Armani, Donatella Versace and Domenico Dolce. Amongst these influential visionaries, Brunello Cucinelli stands out for a number of reasons. He came from humble beginnings, began his business from scratch and quickly gained momentum thanks to his mastery of cashmere.

Here are a few more things you should know about the man, and the Brunello Cucinelli clothing empire he has built in a few short decades.

Fashion Meets Philosophy

There’s no questioning the unusual ethos that Cucinelli brings to the world of Italian fashion shopping. He has been keen to showcase his ethical, philosophical approach to both design and life in general whenever he makes appearances in the media.

That’s not to say that his brand isn’t inextricably linked with luxury; it’s very much a high end rival to many of Italy’s other top labels. But he’s far more committed to manufacturing clothing in a way that matches his ideology, and he has a desire to spread joy and love which you might not think would be the case for a billionaire.

Clearly his inclusive attitudes and positive outlook haven’t hampered the growth of his brand; instead they make fans of his work pay close attention to the designs he produces to try and see how these beliefs are expressed.

Much More Than Cashmere

There’s no question that cashmere plays a major role in defining Brunello Cucinelli as a fashion house, but that’s just a small part of the bigger picture.

From classic linen shirts that are perfect for formal and casual occasions alike, to jackets made from the softest alpaca which are ideal for lounging around at home, male and female buyers will find a lot to get their teeth into in this season’s range.

There are also plenty of on-trend additions which are riding high at the moment, including desert boots, boyfriend pants and padded vests that can take the chill out of the air while still making sure you look stylish.

Accessories and luggage are also represented in the line-up, with eminently Italian offerings like a weekender bag crafted from fine brown leather sitting alongside pocket squares, purses and even notebooks finished in silky-smooth suede.

You’re just as likely to find clothing made from denim as you are from the more traditional animal-derived materials when you cast your eye over the latest Brunello Cucinelli designs.

Respect Is Fashionable

Anyone who’s happy to foot the bill for the exquisite Italian fashions that this brand represents will be more than happy with the quality of the products that they get in return.

But another selling point comes from the efforts that the company’s founder has made to ensure that the people he employs are well compensated for their efforts, while also working in an environment that has their best interests in mind.

If the thought of wearing anything that was made in sweatshop conditions makes you uncomfortable, choosing Brunello Cucinelli clothing will give you peace of mind, while also helping you turn heads.

xoxo D.



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