Tips for Buying Swimwear Online

We might be coming into the coldest months of the year, but even in pandemic times, as we approach more and more towards a normality and resuming life as we knew it – we may be able to even travel and go on  vacation to somewhere sunny and warm. Which may mean lying by the beach in a bathing suit (or two, or three) and come on now… who does not love to online shop for swimwear? No irony here. To be honest, I’m a huge fan of classic triangle bikini which is adjustable and allows for comfort and sun tan BUT if bikini fashion is your thing here’s a few tips for buying swimwear online. Understand What You’re Looking For

Before you start looking at products for sale, it’s wise to stop and consider exactly what it is you’re looking for and what you want to achieve with your purchases. For example, do you require a swimsuit you can wear while doing laps in the pool regularly or for ocean swims? 

Or perhaps you’re after a sexy two-piece for a holiday with your partner or a supportive one-piece that you can move about in securely when playing with your young child? You’ll want to consider different material types, too, since some work well for exercise and general movement while others are more about the look they give rather than the practicalities. 

The clearer you are upfront about what you need when buying bathing suits for women, the easier you’ll find it to narrow in on appropriate options when faced with a plethora of products on eCommerce sites. 

Take Your Measurements

Next, take your measurements rather than just relying on being a certain size. The reality is that each brand’s sizing can differ significantly, so being a size 12, say, in the current brand of swimwear you own, doesn’t mean you’ll be that size in other products. There aren’t any set sizing standards these days, so you’re best off getting a measuring tape and finding your details in different areas of your body to get a clear picture of your size. 

Compare your measurements to the sizing chart made available by the manufacturer or distributor on their website or the chart put up by an e-tailer. Keep in mind, too, that some international boutiques list products in UK or European sizes, so check the specifics and read the actual measurements if they’re available to see which option will be the best fit for you. 

Buy Multiple Sizes and Styles

Even when checking measurements, though, it can be tricky knowing the right size when buying online and being unable to try things on until they arrive at your home. As such, it pays to buy a couple of sizes in the swimsuits you fall in love with, and to purchase bathing suits in a few different styles, too. 

For instance, you might get a halter-neck one-piece, a string bikini, a cut-out swimsuit, a high-waisted two-piece, or a one-shoulder product to test and see what kind of design best suits your particular body shape. Just make sure you check the returns policies on items before buying up big like this, as some places don’t allow refunds on swimwear. Check shipping policies on returns, too, to see how much you’ll have to pay to return the products you don’t like. 

Read Reviews 

When buying online, you’ll come across all sorts of stores and brands you’ve never heard of due to the enormous variety of designers and retailers there are selling swimsuits online now. It pays to check out as many reviews of stores as you can before finalizing a purchase so you can get a feel for how reliable businesses are and the quality of their products, not to mention what their customer service is like. 

Read the testimonials and product reviews placed on e-tailer websites but also take a look at forums, social media sites, blog and magazine reviews, and other spots for more unbiased and honest ratings and feedback. 

Take Note of Promotions

 One of the great things about buying online is that many stores have some excellent promotions throughout the year, especially around Black Friday and other occasions. Keep an eye out on shops where you’ve seen products you like to see if they advertise any upcoming sales or special deals on your favorite brands. You might want to sign up for retailer newsletters or social media sites, so you get notified of offers ASAP. 


Buying new swimwear can be daunting, but it doesn’t have to be. Shop from the comfort of your home and have items delivered straight to your door where you can try goods on in a stress-free environment. Follow the tips above and start shopping for your new swimsuit today. 

xoxo D.