There's A New COOL Way To Carry Your Bag

Grabbing is the new carrying. Holding your expensive luxurious purse as if it’s some cheap lunch-bag is the new way to carry your bag. To look chic you know. And also fake the fact that you couldn’t care less about the brand and the outrageous price tag it holds.

There seems to be an effortless refinement in this style-lifestyle-nonchalance. I will say though one thing… not a lot of people have it (thank God!) so faking it is the next best thing. Faking being rich and not caring about it.

This is the new trend, as I have so idiotically realized just the other day when I was looking over some 2015SS collections. That’s when it hit me: every freaking model down the runway was NOT carrying her bag, but GRABBING it as if she just ran out the door and quickly snatched her expensive purse.

How does the grabbing look? It puts us women in this cold-hearted-position in which we’re treating ALL bags as clutches, as if they have no handles, no feelings. We show no respect whatsoever for our most beloved accessories. Of course it’s an illusion. For the sake of style you know.

Truth is, as ridiculous as my theory sounds there is a brilliant and very chic nonchalance in carrying your bag under your arm as if it’s a clutch, or grabbing onto it as if it’s some cheap brown lunch-bag, that you use and then so glamorously dispose of.

Sounds harsh, but it looks great.

I mean what other options do we have? There’s the carrying of your bag with a bent arm, as if we’re all channeling some posh celebrity on her way out of a coffee-shop. Been there. Done that. The moment every woman and girl on this planet was carrying her bag as if she’s Posh freaking Spice, bloggers started wearing their messenger bags across their bodies. So the exact opposite look. Then everyone started doing that.

After a while the shoulder-carry (the classic style) came back into fashion and everyone did it.

Now we are too cool for all the above so we’re just grabbing them.

I think we might be on to something here. No? Let’s have a look.