The so called ‘America Dream’ fashion trend or as some call it the ‘Americana Current‘ of 2012 has a lot to owe to Lana Del Rey if you ask me. Regardless of me being a fan of her music and style (which yes I do confess I hopelessly adore) lately I’ve seen a lot of new fashion editorials that steal or should I say borrow a bit of Lana Del Rey’s ‘Gangster Nancy Sinatra’ and ‘Lolita got lost in the hood’ looks.
This New York 25 year-old songstress who so lusciously performs Video Games has managed to hit stardom in 2011 and has since been a fashion cover girl – with her name rolling off our tongues as we sometimes confess to listening to her music. It’s not a bad thing you know. And it shouldn’t be a guilty pleasure, but a simple and assumed bliss. Huge names and talented people before us have spotted her music and style potential and paved her road with success and fashion influence.
Just last week Mulberry launched the Del Rey Bag, two weeks before due time something quite rare in the fancy world of fashion let alone a huge brand such as Mulberry. And the list goes on with her not-too-long-ago fashion experiences. Video Games was used as background music for 2012 SS shows of Prabal and Christopher Kane. She performed at Mulberry‘s parties and was among the very few too fresh artists that Vogue has ever made cover faces. Vogue UK was a bit too hasty on that one, if you ask me. Not because Lana Del Rey lacks style, impact, character or a fashion voice, but because a Vogue cover is a gift to be earned in time.
However her style is impeccable – fashion forward, retro, glam but somehow a bit grunge. She is the master of beauty queen looks bravely mixed with a rebel rock trash style. Just when you think you’ve figured her all out with her long sharp red nails, pouty lips and false eyelashes (add more makeup, big earrings, Old Hollywood hair waves) she’s twisted your world upside down – wearing converses and plain T-shirts. But as style is in the details here’s what makes Lana stand out of the crowd: her T-shirts are always paired with chunky glamorous feminine necklaces; her converses are worn with her latest bag from Mulberry… She mixes retro with modern, elegant with sport, classy with cheap, sexy with prude, tasteful with kitsch. Her editorials look stunning echoing ideas of long gone beauty and edginess. Her videos are powerful pitches of what free style and spirit can create. Her kitsch glam rock ’50’s style American trailer park woman look is one of my favorites. She embodies courage, free spirit, brilliant sense of style, originality & power to influence. All beautifully sustained by immense talent. And a sexy name – Lana Del Rey.