How to: natural, everyday makeup routine 

Bold, high-coverage makeup is fantastic for special occasions – but, what about those times where you want your makeup to look a bit more natural? If you are looking for some pointers on how to get that flawless, natural “no makeup” makeup look, read on. 

  1. Not to prime is a crime! 

Before anything else, make sure you prep your skin. Follow your usual skincare routine, and follow it up with a light coating of SPF, and a glow-promoting primer, preferably one with colour correcting properties. 

  1. Use a low-coverage base 

Choose a base that will give you a soft, dewy finish, whilst still matching your skin tone. For some, you might feel confident enough to stick to a tinted moisturiser, BB cream, or CC cream, which will even out your skin tone without needing a heavy product. 

For those who prefer a bit more coverage, add a touch of moisturiser to your favourite foundation to water it down a bit. This way, you can benefit from the security of your tried-and-tested base, but will dial the heaviness down enough to look slightly more natural. 

  1. Don’t go OTT on the concealer 

Make sure that your concealer is only a shade or two lighter than your skin tone in order to ensure that it doesn’t look too harsh on your complexion. Then, stick to a formula that’s not too heavy. You can find a range of different concealers at Iconic London, for you to browse through. 

Use the concealer sparingly, only using it to colour correct, or cover the imperfections you are particularly insecure about. This way, you can boost your confidence, whilst still keeping the makeup looking as natural as possible. 

  1. Ignore the purpose of makeup products 

Just because something is marketed as one thing, doesn’t mean that you can’t use it for something else! For example, for a fantastic subtle eye makeup look, blend bronzer and your typical contour colours into your crease to define your eyes. Then, pop a highlight in the inner corners of your eyes, and under your brow bone, to open your eyes up.  

  1. Subtly define your features 

Just because you are going for a more natural look, doesn’t mean that you have to forgo definition! Apply a light coating of mascara to your lashes, preferably opting for a colour that is as close to your natural hair as possible. Use a similar colour of eyeliner pencil to add extra definition to your eyes. 

For brows, use a light-coverage tinted or clear brow gel, or simply stick to using a pencil. Brow pencils are great for adding in extra, precise hair strokes, making brows appear more shaped and full, without having to fill them in.  

  1. Opt for muted bronzer and blusher 

To make your contour seem more natural, stick to using a bronzing powder on a fluffy brush. Sweep the bronzer under your cheekbones, and anywhere the sun might hit your face, for a natural, sunkissed glow. You can also add some colour into your cheeks with a spot of blusher, but remember to opt for a muted, natural pink only. 

And finally, all that is left to do is set it and forget it! Use a setting spray that boasts a dewy finish to really finish off your natural makeup look, and make it last all day.