The sense of normalcy I have while writing this is no short of what I like to call a good feeling. Yes we wear face masks, and yes we live in pandemic street style reality, BUT some of us still have a big desire to celebrate life through clothes, be it staples, minimal style or just basic ol outfits topped with red lips. Even as those will go masked and covered up… personally I never forget to selfie a rare makeup day situation.

Anyway… back to today’s dilemma (gosh I missed fashion dilemmas)… how weird and refreshing is it that upon documenting this post I literally came across anther such post, almost identical in its (my) quest circa 3 yrs ago?

Am I really that redundant? Or maybe there’s a legitimate dilemma with no wrong or right answers?

What autumn jackets do we reach for once fall season is here: BLAZERS or LEATHER JACKETS?

Sure one does not have to exclude the other. We can all be both Dolce and Gabbana dolls and V. Beckham minimal girls… BUT do we live in a time where the staple of jackets – the leather jacket – has lost ground? How do we feel about that?

I know, I know…. a series of Q that are only making this thing harder.

The truth is both jackets are pretty fab, and at the end of the day it’s all a matter of what you want. At first sight there’s not even a style battle as the differences between them are huge: the leather jacket is more badass, cooler, a forever staple of rocknroll and edge, while the blazer is more polished, professional, sleek, and classic.

Well, leave it to fashion to color out of the lines and ruin a perfectly good antithesis of items, cause in 2020 you can get a badass vibe with a blazer in no less than 3 seconds, and a very clean and classic cut look with a leather jacket in equally the same amount of time.

So you see why 3 years post my initial article I am still struggling to find a decent answer to this?


Women are pairing blazers with leggings and combat boots, or even track suits. I can’t begin to tell you the amount of times I’ve worn a blazer over a gym outfit as I made a quick run to the shops. Being a mom I’m always in a hurry in gym clothes but I also always wanna look like I’m not… hence my blazer tendencies lately.



Shop blazers:


Oh and don’t get me started on the 2020 leather jackets. They are so BEAUTIFUL in their massive cuts and oversized masculine vibe that to say I adore them is a big understatement. Like I ADORE them. They are the definition of 80s badass style, regardless of what you have underneath: flirty dress, boots, sneakers, stilettos, sweats, leggings, jeans.


Shop leather jackets:


Ultimately it’s all about what your vibe is the day of. Just keep in mind one tip if you can – no matter your jacket of choice, remember bigger is better.

And now it’s your turn: are you team blazer or team leather jacket?


What a nice chat this was. I feel I’m leaving with an even bigger dilemma but what can I do, that’s life.

Stay safe y’all. xx


Never in my life (time) have I thought I’d actually research ‘face masks trend’… I mean the way reality hits you in the head with this one (in case it hasn’t already) is equality mind-blowing and humbling. And quite shocking too tbh. We live in day and age where we MUST wear a face mask to protect our health and those of the ones around us. Getting over how difficult it’s actually been to implement this super easy health prevention method around the world – we now have finally not just managed to wear them, but are excited to (for lack of better word). It’s a fashion thing too, go figure.

And here I am again, like that nagging old woman who keeps saying the same thing over and over again: fashion is playing a bit of a big role these days being a true mirror of its times, and thus milking the sartorial side of this health mandatory situation. Good for us. And Thank GOD! I mean we’re all a bunch of self absorbed insecure fashion victims anyway so…

Or maybe not all of us, but it does feel rather good to wear something that also looks nice. Simple as that.

Personally, I gotta be honest with you all – except for a couple of times when I wore a scarf for a mask, and another time a black mask – I’m a blue surgical mask kinda gal, and the reason for it is saving time. And I also kinda like that baby blue color pop. Yes I know I am a very profound practical gal.

So… since necessary is married to cool these days why not take it further and make it fashion.

In case anyone is wondering where the hell do these cool people come up with such gorgeous face masks, wander no more my friends. I’ve done the research work for y’all and here’s some shopping links for us lazy girls and boys who only resorted to the basic blue masks.


Nothing wrong with blue masks, au contraire I think they are the professional versions of these trendy ones, BUT even the most un-fashionable ignoramus gets style bored even now and then, and in case that ever happens, here’s this post.


You’re welcome. Gosh have I said how good it feels to be back. <3


Few months into 2020 the world has stopped. It has paused everything for about 2 weeks only to later slowly and awkwardly come back to life affected and misshaped, but somehow happy or hopeful. And fashion – although forced to pause and postpone its FW shows at the time, and even now – has too slept and then awakened. Different. Awkward. But somehow still the same.

The 2020 pandemic had changed everything in us and around us, and our personal style made no exception.

To some minds and souls, less prone or ‘affected’ by fashion this makes no difference whatsoever, yet it affects us all, as fashion has always been a true mirror of its times. The 2020 pandemic street style bares some novelty other than the ubiquitous and mandatory face mask. Being forced to stay in lockdowns and quarantines, or just more isolated and home based has truly paved the way for loungewear, tracksuits, pjs, comfy clothes, slob friendly outfits, less makeup, no fancy hair, sunglasses, face masks, sneakers, hats. The so called celebrity look is on everyone these days, incognito, quickly popping out for just 20 min to run the necessary errands, or go for a quick run or walk.

The world has changed its priorities and with it we’ve changed what we wear to the party. (read everyday).

So is there a street style during the 2020 pandemic?

Well… tbh I came here today, after the longest time off (feels f*&*& great to be back btw!) – and my answer to the above title was supposed to be pjs and tracksuits. To be more precise the IRL street style during the 2020 pandemic transitioned to Instagram, to those #OOTD pics of influencers that look so aesthetically pleasing in their casual lounge/tracksuit pants uniform, as I’m scrolling down on insta every day. They are all wearing the same casual cool outfits, face masks and long lashes. So… this is the new street style right?

Right. Why? How?

Well, the fact that we all have to be indoors pretty much all the time has shifted our choice of clothes from maybe more office, chic, elegant, refined styles to… well… pjs all day everyday. Ish. And since instagram is a platform that mirrors reality (eyeroll… BIG eyeroll) it only makes sense that whatever we do around the house in our outfits will be shown on Instagram as #the2020pandemicfashion. And getting out if the house these days – aka IRL street style – is just a quick run to the shops or the park. And most of these errands can and are done in whatever the hell we’re wearing indoors. We’ll throw a mask and sunglasses on top of everything anyway so why bother?


Yes and no.

While this was true at the beginning of lockdown… and was the 2020 pandemic street style… something strange is starting to happen to fashion and personal style. Maybe it’s our need to socialise, to get dressed so we don’t get depressed, maybe its 2020 FW, which is half assed this year anyway – BUT aside from the Instagram street style STYLE, we also have the normal move-on-with-your-fashion-life-in-a-loud-way kinda fashions, born from our desperation of beauty and normalcy. Some people are wearing nice outfits topped with even nicer face masks. Celebrating life you know.

And THIS exact new reality, triggered by our despair and FW is what actually surprised me upon writing and diving into this post, which I had so ignorantly assumed at first to only be about pjs and slob looks.


TBH with you all… I think we’ll all come out of this 2020 pandemic changed. And way better dressed, thirsty for fab, over-the-top, BEAUTIFUL outfits.

It feels good to be back y’all. xx

Spring is the perfect time to revamp your wardrobe. With the change of season comes new weather to dress for. After all, you’re no longer hiding your outfit under huge parkas. This season, invest in a few key pieces that are versatile and transitional in order to upgrade your wardrobe — without having to replace it all. From the latest white freshwater pearl necklaces to the now fashionable cardigan, we outline 5 pieces you should buy to upgrade your closet for spring.

Puff Sleeved Blouse

There was no shortage of inspiration from ‘80s fashion the past season and the puff-sleeved blouse is definitely here to stay! It’s romantic, it’s bold and it’s feminine. If you haven’t invested in this trend yet, now is the time. Pair with trousers for the office, with jeans for date night, or wrapped over a swimsuit at the beach.

This is an easy trend to adopt that won’t break the bank but still feels fashion-forward. To really take this look up a notch, style with one of the season’s other biggest trends — leather. A pair of cropped leather pants and a crisp white puff-sleeved blouse is the perfect juxtaposition of different textures and material weights. Finish off with a pair of strappy sandals and a fun bag and you’re ready to take on spring.

Modern Pair of Pearls

Pearl jewelry has really hit its stride in the past few years. What was once a prim gem you’d wear with your Sunday best, pearls have become cool again. From ear cuffs to dainty asymmetrical drop earrings, pearl jewelry is modern, unique, and very on-trend. Long gone are the days of plain pearl studs and pearl pendants. Instead? Reach for a classic shape reinvented in a new gem with pearl hoops. If you are looking to make more of a statement, a large pearl ear cuff will be the focal piece of any outfit. Oversized bauble pearl rings or cuffs are also a modern twist to the classic gem.

Slip Skirt

A slip skirt should be a spring staple in your wardrobe because of its versatility. While you may not have invested in the leopard slip skirt that went viral in previous years, the trend isn’t going anywhere. It is the perfect transitional piece of clothing to introduce for spring. For days that aren’t yet warm enough, pair with an oversized sweater and knee-high boots or booties. To make this look casual, complete the look with a plain t-shirt, your favorite sneakers, and a gold chain necklace.

Chunky Necklace

It seems accessories trends this season are either XS or XL. From micro to super oversized, jewelry seems to be following in suit with either bold shapes or dainty silhouettes. If you prefer to make a statement, you’ll be a big fan of the new it-necklace for 2020. Oversized and chunky chains swarmed the runways and took over our Instagram feeds. They are outfit-making and bold, yet somehow versatile. For a classic look, pair with a plain white t-shirt and vintage denim. This is the ultimate effortless fashion-forward look. They can also dress up your favorite sweaters and dresses. Make sure whatever you are pairing it with doesn’t compete for attention. If you are looking to invest in one piece of jewelry to take your outfits up a level, a chunky chain is for you.

Fashionable Cardigan

Cardigans have taken a seriously fashionable turn. No longer are they a part of your favorite pastel sweater sets. From matching knit bralettes and cardigans (like the one Katie Holmes casually made viral) to chunky and oversized, there is a cardigan for every occasion. They are the perfect transitional piece of clothing for any in-between weather days. Cardigans can work with skirts, dresses, or jeans in both a chunky or thin knit. Pair with a slip skirt for a fashion-forward spring-appropriate outfit. For any casual days out running errands, try an oversized and cozy cardigan with a pair of your favorite jeans and sneakers. Regardless of how you’ll wear it, consider adding a cardigan to your capsule wardrobe — trust us, you’ll wear it on repeat.

xoxo D.

Some office spaces are just plain, uninspiring, and mind-numbingly dull. Fortunately, you can remedy that by decorating your personal desk space. Energize and brighten up your office with cute accessories and tiny trinkets. Not only will it bring some color to your boring desk space or cubicle, but it’s sure to show your personality to your coworkers and lend a more comfortable, homey feel you’re happy to arrive at each morning. What are you waiting for? The next time you punch in, make your desk your own with some cute accessories! Here are some easy steps and clever tips on how to decorate your desk space at work. 

Choose a Theme

When it comes to decorating your desk, first things first: Choose a theme. Soften the area with feminine touches and cute accessories that have a common, cohesive theme. Color plays a large part in your theme too. Especially because you want to liven up those neutrals and grays, think of your cubicle as the foundation in which to add some accents colors.

Hang and Display Photos 

Photos of family, friends, and pets add a nice touch to your desk space. You can clip them onto fairy lights strung over your workspace or place in a few various-shaped frames to lean on a shelf. And it doesn’t have to be people, either! Find a quote that drives you to work hard or a far-off destination that motivates you to make it till the weekend or vacation. 

Bring in a Catchall Tray

Keep your notepads, paperclips, and stapler organized and on a stylish tray. Make it woven rattan to bring a country charm or faux leather-wrapped for a glamorous touch. Inside the tray, leave space for a few more items to complete the look. Store thumbtacks and paper clips in separate small bowls. And keep a pencil holder with a collection of your favorite pens too. You can also utilize the tray as a personal space, designating it as the go-to spot to place your lunch tote, planner, and coffee mug each day. 

Decorate Your Shelves

Place some decorative objects and tiny trinkets on bookshelves or a cubicle shelf. Reflect your personality with cute accessories. You can even use shelves to display photos too. From functional file storage to big and bold sculptures, there’s really no end to possible ideas! The point is to express yourself and make your desk space feel more personalized. 

Illuminate with a Desk Lamp 

Add a table lamp or accent lamp to soften and dress up a corner. It’s sure to add some warmth to your desk space, but it will also add just the right amount of ambiance to balance out the garish overhead fluorescents. You can even use a warm temperature LED light to save energy. A lamp can also pull together your theme and color through its base or shade. Consider something with some multi-functional features, such as an extendable or rotatable neck. Even if you have minimal desk space, you can always use a clip-on lamp to add just a pop of color and illumination.

Add Some Greenery

Plants make great decor. You can also bring a few sprigs of flowers, picked from your garden or bought at the market, and place them in a small vase. They look gorgeous while lending a lovely scent. Potted plants are a wonderful way to add some greenery. Choose a hardier plant that’s low-maintenance and requires low to moderate sunlight. The perfect plant for your desk space could be a snake plant, English ivy, or philodendron. Even if you don’t have a green thumb, the simple addition of a silk flower bouquet or tiny faux succulents is enough to add some much-needed life to a desk space. 

Sip from Fun, Personalized Mugs

Whether you’re a coffee drinker or tea drinker, a fun, personalized mug is an excellent way to express your personality. Better yet, keep a collection to rotate to whatever suits your mood. Bring in a mug that tells the world (or, at least, the office) who you are. Even showcase your name, so it’s never lost and only used by you.

Attach Magnets and Push Pins

Use some cute magnets and push pins with inspirational messages and photos on bulletin boards. There are many places around your desk space where you can attach a magnet or two, especially in metal cubicles. Think file cabinets, whiteboards, metal shelves, and even the door to your office. If you have a bulletin board, pick up some decorative thumbtacks or push pins. There is an endless amount of push pins from those with heads featuring animal heads to bright colors and shiny metallics. 

Use Decorative Bookends

Hold up files and binders with decorative bookends. It can be almost anything, so long as it’s heavy and supports the weight. You can use anything from colorful geodes to that potted plant or flower vase you added. Also, consider decorating what you already have. Most offices lend out industrial metal bookends that can hold a magnet. This is a very budget-friendly option, costing only a few bucks for a fun magnet, and it is super utilitarian! 

Liven Up Your Stationery

Bulk office supplies are pretty basic, so why not liven up your pens and notepads as well? You can find a variety of pencils and pens in fun colors and some cute illustrated stationery. Keep organized while adding some decor to your desk space too! Think calendars or planners that coordinate with your workspace but also remind you of important events, meetings, and coworker birthdays.


Drape a Throw over the Office Chair

Your office chair might provide the proper ergonomic support, but it’s not doing much for your office space aesthetically. Not to mention, most offices are kept at lower temperatures and can sometimes get quite cold. One tip? Drape a decorative throw or chunky knit blanket over your office chair to make your desk space look cozier and provide some warmth during chilly office hours.  


xoxo D.

For style enthusiasts, fashion extends to their swimwear. Going to the beach is another reason for them to strut their fashion must-haves. If you have plans of shopping for swimsuits for your next beach trip, then you should know the hottest swim trends for this year. Looking at the latest presented at fashion weeks around the world, and you would see that there is a whole new range of colors, styles, and materials that flatters every body type. 

Here is our list of the swim trends that will define 2020: 

Tropical Prints are a Must-Have

On the runway, we saw a lot of tropical prints that showcase bold colors and majestic blooms. Several high fashion designers such as Peter Pilotto, Fendi, and Marni presented jungle prints in their shows. Even Versace made JLo walk the runway in her now-iconic tropical dress. 

It is not going to be surprising to see lots of tropical prints this year. You can bring the runway to your next beach trip by copping awesome tropical swim dresses from sites like

Retro Colors are Going to be Huge

For every season, fashion enthusiasts often learn about standout colors. This year, we are seeing a lot of retro colors like tangerine. Valentino and Bottega Veneta both showed this vibrant orange hue in their collection. During Miami Swim Week, one of the standout styles that garnered fans is the motorsport swimwear in orange. It sends a ‘50s vibe but with a modern flair that would let anyone who wears it channel their inner Bond girl fierceness. 

Modest Swimsuits have a Huge Following

For years, swimwear has been associated with bikinis. The tinier the bikini, the better. But for 2020, we are expecting beachgoers to sport more conservative pieces. In fact, many are now investing in long-sleeve tops and ultra-high-rise bottoms. This trend is picking up as more and more women embrace and love their bodies and don swimsuits that highlight their best assets. Many of these silhouettes still show some skin in the right places. For example, one can wear booty shorts but with a plunging neckline top, rather than the itsy bitsy teeny bikini of years past. 

Wrap-around Tops are Still Huge

For 2020, wrap-around swimsuits are still a go-to piece for those who dislike boring swimwear. Many prefer this style because it offers them versatility. They can pair the top with any bikini they prefer. Plus, they can also be used, not only as a swimwear but a fashionable top that would go well with a pair of jeans. 

High Fashion Swimwear is a Thing

While swimwear is meant for swimming, it does not mean that you cannot wear a luxurious one to the beach. For 2020, be prepared to see swimsuits with tons of embellishments from gemstones, sequins, and waist-defining belts. Yes, velvet swimsuits are a thing, and it is something that only high-fashion enthusiasts can pull off. 

Romantic Swimwear is Pretty in Pink

One of the swim trends that define 2020 is romantic swimwear. Dainty girls who love pink would love to wear the shiny, ruffled, and satin-like material that is commonly seen in a romantic swimsuit. Isa Boulder will premier her collection come May 2020, and we are predicting that this swim trend will be all over the beach this summer. 

The world of fashion will continue to evolve. While some styles are considered classic, new trends will come up, and it is up to us which ones to follow. This 2020, the style is to remix the classics with a modern twist. It will also showcase some brave experimentation of what works with a particular body type. Perhaps, the best swimwear trend to follow is confidence. Wear it loud and proud. 

xoxo D.

Generally, LGBTQ people are not only more fashion conscious, but more fashion savvy too. They know a lot about style, clothes and the tips and tricks of what to wear and how to do it. So there’s a lot of fun fashion education there. Fun dressing and gorgeous looks. If you are fussy about your styles and outfits, then you can expect a lot of fashion trends in 2020. Check out my top four fashion picks to help you update your wardrobe basics this season. 

#1: Queer Fashion Clothing

Queer style is back in 2020. It has always been more than a trend. It showcases social revolution and makes your dress like a person you desire to be. This clothing style is a landmark for homosexuality. It attempts to raise a toast for the uprising of genderless fashion. This year you can expect a lot of greys, oversized black jackets, wrap-around pants with mock buttons, and more details on the sleeves under the queer fashion. The beautiful heavily and frilled off-white gowns are also there to acknowledge the gender-neutral theme. Queer clothing style is the idea of going back to history, roots, and culture. In 2020, you will get to see more designers capitalizing on queer fashion clothing.

#2: Pride Clothing

Go colorful this season to celebrate pride month with pride clothing. This clothing style is all about letting your rainbow spirit shine with wonderful outfits. Pride clothing makes you stay colorful, happy, content, and entertained. In 2020, pride clothing outfits are entailing some fashionable flair. Many LGBTQ owned shops are selling rainbow color outfits to support pride season. You can expect a lot of ombre rainbow bodysuits, striped dolphin shorts, colorful knotted tops, and snakeskin bell bottoms. Moreover, primary color striped button-up shirts, striped knee-high socks, rainbow pride shorts, and black rainbow pride trim bodysuits are also going to be a massive trend in 2020.

#3: Unisex Clothing

In current times, people are no more bound to wear outfits based on their gender or sex. Many of the individuals are identified as gender-neutral, and they have the right to wear whatever excites them. There should be no rules when it comes to picking outfits of your choice. If you are a boy who loves to wear pink, you can shop around from the women’s section. If you are a girl who loves to wear men’s blue denim jackets with long sleeves, you can wear that with pride. So it is no surprise that 2020 is going to embrace gender- neutrality. And you can predict amazing unisex fashion trends. You get to display your fluidity through unisex clothing outfits. This year fashion companies have forecasted that there is going to be a massive demand for new societal clothing trends.

#4: Vertical Striped Clothing

Lastly, on my list, there is a vertical striped fashion trend for 2020. Vertically striped clothing piece is like a statement to your outfit. It never gets outdated. If you have had enough of routine prints, you must bring on your strip statement style in 2020. Vertical striped clothing is the most timeless print of all. Vertical striped outfits include dress shirts, t-shirts, pants, skirts, long jackets, trendy bottoms, etc. You can instantly make your outfit look classy and worthy with a navy blue vertical striped shirt, brown vertical striped wool suit, or any other vertical strip clothing piece of your choice. 

xoxo D.

The year 2020 started with a bang and it is bound to bring twists in the world of fashion also. Women can look forward to a lot of exciting accessories this year and we will look into the available options that will brighten up your life.

Exploring the bucket bags

You will fall in love with bucket bags because they are back in trend. You do not have to just opt for black, grey or white. It is time you explore the fancy colors also. For example, you can go for marigold, pink or blue colors. These bucket bags will go perfectly well with your outfits.

You will find a range of exquisite bags on


Buying a clutch

There is no denying the fact that a clutch bag is undoubtedly the ultimate choice of the season. The plush and oversized accessory look great on every occasion. The best part is that you can carry the clutch bags with ease, and they have abundance of room for storing items.

You can go for timeless shades like white, black or tan. The clutches look great in casual context.


Going for strappy sandals

Strappy sandals will be a hot choice this summer. What is worth appreciating about these sandals is that they have a flattering design. The strappy finish of the sandals complements your personality. Plus, these sandals help to create a unique silhouette for any outfit that you decide to wear.

What you need to do is wear bright colors so that you can match your look without any problems.

Opting for stunning jewelry and sunglasses

Your outfit will never be complete without stunning jewelry. It is time you explore long-chain necklaces. You can go for chunky and oversized designs because they help to tie an outfit together.

When you want to spice up a plain outfit, then the smart idea will be to go for hoop earrings.  You can go for hoop earrings with pearls or embellishments. The best part is that hoops look great with a bun or ponytail.

 Colored sunglasses will be the choice of the day in the year 2020. You will come across a range of sunglasses with vibrant frames that will complement your outfit by all means.

Trying out the bucket hats

You will need to defend yourself against the harsh sun this summer. For this, you will need bucket hats. The bucket hats have a downward sloping brim. The best part is that you can rock this summer accessory in various shades.

You should experiment with the different shades and see what works best for you.

Another accessory which is going to be the hot trend this year are the padded headbands. You can go for the simple headbands or opt for ones that have embellishments. The choice is up to you. 2020 will be a happening year so rediscover the trends and try the one that best suits you.

Set your goal to make a style statement this year and you will be happy with the change.

xoxo D.


Cleaning out your closet is never a job that is on the top of your list but if it includes adding some more pieces as well or updating some of your old wardrobes, then it becomes a little less daunting. The whole “new year, new me” is a phrase that gets said but not done, however, here are some budget-friendly ways to spice up your wardrobe without breaking the bank.

Organize What You Have First

Sometimes all you need to do is organize what you have to get inspired to spring clean. It may seem like a lot to do, but pull everything out of your closet and give the closet itself a nice cleaning. After your cleaning, organize all your existing clothes and pack away your off-season clothes in a box in your attic. This will show you what items you have for the current season and what you need and don’t need. A good tip for organizing your wardrobe is to swap out old hangers and use velvet hangers. They free up space and make it so you can’t just grab clothes off the hanger and have to carefully choose what you are picking.

DIY Your Old Clothes

If you don’t want to buy any new clothes but getting bored with your old clothes, get out the sewing machine and scissors and get to work. If you have a lot of old denim taking up some space, take a cheese grater and create distressed denim instead of tossing them out or spending more money.

Throw Away Clothes that Don’t Fit

This is a big one to remember. We all have that one pair of jeans or little black dress that we store away for when we finally hit that goal and can wear it out in front of our ex to show them what they are missing. However, let’s be honest, it won’t happen as soon as you think and if you really do hit that goal, you should reward yourself with some new clothes! You can even save money on those items with the Kohl’s promo code and kickstart your hard work with some new threads!

Get a Haircut

A way to spice up your wardrobe that doesn’t even involve your clothes is to change up your hair. Getting a fresh cut can change your look entirely. You will freshen up your look without spending much money and feel as if you are worth $100 bucks.

You can try some of these tips to spice up your wardrobe and save your money. Even look at your favorite celebrities and bloggers to get some fresh ideas that feature your current wardrobe and you will be on your way!

As in any industry, having the ability to predict trends and seize on them in a commercially effective way is a huge component of success in any given season in the fashion industry. Part art, part science, fashion forecasting takes what is known and combines it with what could be in the hopes of painting a picture of the near-term industry. 

Whole lines don’t develop themselves, and they certainly don’t come out of anywhere. Each fashion season is unique and yet somehow builds upon those that have come before. Critical to the viability of the seasonal look but also for the validity of a brand as a whole, fashion forecasters make sure that the company is both on the cutting-edge of the industry’s trends while also staying in step with current tastes and movements. 

How does one build up their resume to become a fashion forecaster?

It not only takes years of experience, but also some very specific education as well. You see, fashion forecasters don’t just focus on the industry itself. They have to look abroad to other segments for inspiration as well. This also helps with forecasting general trends and incorporating them into the fashion line. Other industries include automotive design, home interior and exterior trends, as well as currently popular products in film, music, and television. But fashion forecasters also have a solid foundation and knowledge of what has already happened. This means previous trends and older pieces could come back into vogue if it fits the time or you could even get some elegant and inspired fusions of multiple inspirations. 

Fashion forecasters determine what colors will be hot, what fabrics should be used, what prints and graphics will be relevant, and even what kind of hairstyles and grooming standards models should convey. And this fashion forecasting isn’t just something that mass-market companies do in the fashion industry. Haute couture and runway collections also use these same inferences in dreaming up their often wild and extravagant designs. As you can probably already tell, being a fashion forecaster is about an abundance of data – both historical and current – that has to be assimilated in a logical manner in order to inform the company’s designers. 

Long-term and Short-term Fashion Forecasts

The primary difference that separates these two levels of forecasting is that the prior is more about shaping a general company vision for years to come whereas the secondary is about responding to current consumer needs and trends. The first one might sound like it is more complex than the latter but it is actually planning for the short fashion seasons that takes the most skill and foresight into the future of the industry. 

Why? Because the long-term view can be adjusted and tweaked in mild ways that are relatively imperceptible to the consumer. You don’t really have this luxury with short-term fashion forecasting. After all, how do you think one designer stands out from another when there are so many collections on offer each season? They definitely try to answer the same questions posed by the current trends, but they’ve also got to stand out in compelling ways. In short, one form of forecasting is about creating and crafting a narrative whereas the other is the equivalent of a short action flick that needs to get as much attention as possible at the box office. 

How do forecasters acquire their information? 

Naturally, there is the historical aspect of the process which means that a fashion forecaster incorporates the past into the present as well as projecting it on into the future. Yet there is also a ton of data involved and this is seen as the future of the profession. In fact, there is so much data involved that fashion forecasting, in the short term, is as much an analytical exercise as anything else. This data could include purchases of previous items, competitors’ items, or even things like mentions on social media or “seen on the street” Instagram information. 

For example, ZARA’s team uses cameras outside of their stores to monitor pedestrians as they go by during the day. In the company’s most prominent outlets in major cities like Paris and New York City, they use this to inform their choices about what to iterate on in their future fast-fashion collections. They can spot trends before they even emerge as a “big deal” or even create a trend based upon an idiosyncratic approach someone has taken on camera. In short, fashion forecasting in the modern era is about more than just gut sensation and is increasingly moving into the realms of hard science and data. 

This makes the profession both dynamic and challenging. As one of those pressure points in the fashion industry that is under a lot of strain due to the changes of the market, fashion forecasting is also a lucrative and critically needed job. For you to succeed in it, you need to have business knowledge and key insights, which only a business degree in fashion and luxury can provide. All serious fashion lines employee teams of forecasters to help them navigate the future of the industry, and all serious fashion forecasters know how to use each and every single tool available to them out there. Requiring more than a keen eye for clothes and fashion, forecasting is something that can help determine the success of failure of a current line and even helps inform that marketing department about what directions to take in the future. 

As fashion becomes more specialized and niche, fashion forecasting will also become granular to match the consumer’s needs for something more unique and tailored just to their needs. That’s a long way of saying that the prospects for fashion forecasting as a job are bright and we see companies enlisting more and more of their number in the future as the Internet allows smaller and more nimble houses to compete. 

xoxo D.