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Fashion Forward: Enhancing In-Store Experience with Digital Signage

Let’s Talk Shop: The Digital Dress-Up of Retail Spaces

Hey there, fashionistas and tech enthusiasts! Ever walked into a store and felt like you stepped into the future? Well, that’s digital signage for you, transforming our shopping sprees into something straight out of a sci-fi flick. And let’s not forget a nifty little thing called Kitcast, playing a pivotal role in this stylish revolution.

1. The Digital Runway: Where Fashion Meets Tech

Picture this: You’re strolling down the mall, eyes hunting for something snazzy, and BAM! A screen catches your eye with a jaw-dropping display of the latest trends. That’s digital signage for you, a silent salesman that’s all show and no tell. It’s like having your own personal fashion show on a loop, minus the front-row celebrities, of course.

The Personal Touch

Remember that time when you entered a store and the clerk remembered your name? Felt special, right? Digital signage is kind of like that, but with a tech twist. Imagine walking past a screen that suggests outfits based on your style. Mind-blowing, isn’t it?

 

2. Interactive Playgrounds: Touch, Swipe, and Shop

Now, let’s dial up the fun. Some stores have interactive screens where you can mix and match outfits without even trying them on. Swipe left, swipe right – it’s like Tinder for clothes! And if you’re feeling adventurous, some screens even let you virtually try on outfits. Who needs fitting rooms when you’ve got digital magic at your fingertips?

A Trip Down Memory Lane

Cast your mind back to the days of window shopping. Peering through glass, imagining yourself in those outfits. Digital signage is like window shopping on steroids. You’re not just looking; you’re engaging, playing, and even getting style tips!

3. The Buzz Behind the Screens

So, what’s the chatter all about? Digital signage isn’t just a pretty face; it’s a smarty-pants too. It gathers data on customer preferences, busy hours, and hot-selling items. Retailers can then tailor their stocks and styles, making sure they’re always on point.

Did You Know?

  • 72% of customers engage with digital signage. That’s a lot of eyeballs!
  • Digital displays can increase brand awareness by 47.7%. Talk about making an impression!

Behind the Scenes: The Tech That Makes It Tick

Alright, tech geeks, this one’s for you. These screens aren’t just TVs on a wall. They’re powered by nifty software that lets retailers update content in real-time. Got a flash sale? Bam! It’s on the screen. New collection just in? Show it off in style.

A Nod to the Tech-Savvy

Remember when updating a sign meant climbing a ladder with a new set of letters? Yeah, we’ve come a long way. Now, a few clicks and your message is out there for the world to see. Welcome to the future of advertising, folks!

4. The Future is Bright (and Stylish)

So, what’s next on the fashion-tech runway? Expect even more personalization, maybe screens that recognize you and display your past purchases or suggest new items. The possibilities are endless, and honestly, pretty exciting.

Dream Big, Shop Smart

Imagine a future where your shopping experience is so tailored, it feels like the store was designed just for you. That’s the power of digital signage – making every visit feel like a red-carpet event.

Wrapping It Up: The Chic Conclusion

To sum it up, digital signage in fashion retail isn’t just about selling clothes; it’s about selling an experience. It’s engaging, informative, and let’s face it, pretty darn cool. So next time you see one of these flashy screens, take a moment to appreciate the blend of fashion, technology, and a little bit of retail magic. Happy shopping!

xoxo

 

Why Do Students Buy Essays?

These days, countless students in schools, colleges, and universities need to write various essays during their academic years. Essays evaluate the research, analytical, critical thinking abilities, and writing skills of the students. However, students often tend to be overburdened by their lengthy study schedules, tedious lectures, time-consuming seminars, and grueling exam preparations. The increasing number of essays just makes life worse for them. 

This is mainly as writing essays on tricky topics isn’t as easy as it sounds. And not everyone is blessed with the same intelligence, creative ability, and remarkable skills. If you happen to be one of those students, you can buy an essay and maintain 100% confidentiality at the same time. 

Ready to share the burden, reliable essay writing services guide students to deliver incredible papers and score high. 

Read today’s well-detailed post to explore the key benefits of seeking guidance from professional and credible writing services. 

Unique Reasons Why Students Buy Essays Online 

According to a study, as many as 31 million university students around the world pay third parties to complete their essays every year. 

But why do they do so? One of the main advantages of buying papers from a reputed service is that you get to expand your essay like a pro and score high. 

But that’s not it! Here are certain other remarkable reasons why millions of students around the world prefer to seek unmatched assistance from these services – 

  • Saves Precious Time

Crafting any essay can be hugely time-consuming and arduous for students as it demands in-depth research. They also have countless subjects to study, and every one of them demands unique research with ample project exploration over the web. Often, this excruciating process leaves them baffled, which automatically causes a delay in meeting the stringent deadlines. 

But, when you buy an essay from an eminent service, you can save considerable time and energy. It even lessens the load of indulging in books or researching topics for countless hours without rest or peace. 

  • Healthy Academic Life 

With every passing day, the academic curriculum is becoming excessively stressful for students to balance things independently. Also, the psychological limits of students are often negated by the academic institutions exerting massive academic pressure on them. 

However, it has been observed that the students who often avail of essay writing services get some free time and can also pursue the subject of their choice. This also allows them to live a healthy academic life instead of continuously living under the stress of challenging tasks and deadlines. 

  • Authentic and Plagiarism-Free Solutions 

Plagiarism is borderline blasphemy in essays. If you get caught for the same, you may have to face serious repercussions. We understand that you fall short of ideas or words to meet the specified word count for your papers. But it is never wise to resort to plagiarism. 

 When you buy papers from professionals of these companies, you get 100% error-free papers without plagiarism. They work on your papers from scratch and never include duplicate data in your papers. Further, they also make sure to run the final solution through a class-apart plagiarism scanner countless times to eliminate even a minute plagiarism error from the content. 

  • An Excellent Chance of Scoring High 

The professionals of reputed websites possess years of experience in essay writing and delivering supreme quality papers. They make use of the most credible and genuine resources for assimilating information. They can always craft customized solutions as per your requirements. 

When students avail of their outstanding services, they improve their academic performance, thereby becoming one step closer to their dreams. 

  • Guaranteed Swift Delivery 

Turning in all essays before the stipulated timeframe is one of the major concerns of students. Especially when multiple essays on different topics are required to be submitted, they become completely clueless about how to start or proceed with the arduous process. This makes them draft average papers or exceed the deadline, which results in mediocre GPAs. 

However, when they buy paper, they can turn in each paper every time, on time. This is mainly because the stalwarts of these websites from where you purchase papers understand the importance of the deadline in a student’s life. They strive relentlessly to ensure that the paper reaches the students before the submission date knocks on the door. 

  • Improve the Existing Subject Knowledge 

Knowledge is the most valuable thing in the whole world. Eminent academic writing services help students improve their knowledge of a subject. This is also one of the main reasons students tend to buy papers from reputed services. 

The papers these websites offer help a student to improve his/her knowledge. Additionally, they can also view free samples available on these services’ websites that can offer them unmatched guidance for the future. 

  • Accurately Cited Papers 

A vital part of crafting an incredible paper is that it must include a proper section of references or citations. However, there are numerous elaborate guidelines of different referencing styles, making it difficult for students to follow. One can successfully end all these issues by simply opting to purchase essays. 

By doing this, you secure high grades and develop innate knowledge of citations and references by following how the experts have included the references in the paper. 

  • Pursue Dreams Successfully 

Every student has dreams and aspirations. Some of them simply want to graduate high school successfully before heading into the world of jobs. Some others desire to secure high grades in every subject and enter an Ivy League college. 

Regardless of the dreams you have, it is essential to do as well as possible during your academic years. When you purchase at least some essays on challenging topics from reliable services, the constant load of scoring high on all lessens. You can score high grades easily and make those dreams come true effectively. 

  • Premium Papers at Affordable Prices 

A majority of essay websites available online are incredibly flexible with their pricing policies. They have a provision of sending a customized pricing quote to every student based on their budget constraints. 

The writer of these reputed companies knows well that most students around the world run on a shoestring budget. They usually work part-time along with studying to make ends meet. So, they make sure to offer unwavering educational support at economical prices without ever compromising on quality. They also offer exciting discounts, lucrative packages, redeemable referral points, introductory rebates, and the likes to make sure buying paper never compels them to dig deep in their savings. 

Thoughts…

Essay writing companies have proven to be a reliable means for outsourcing authentic and impeccable papers in the modern era. Turning in highly-informative papers is an incredibly challenging task and should never be rushed or haphazard if you truly desire to achieve the best results. 

As you know, time is our greatest enemy, and buying flawless essays is one of the most outstanding ways to get that precious time on your side. Hence, be sure to put on your thinking cap, choose the best service provider available online, and get ready to reap the benefits. Here’s wishing you all the luck! 

xoxo

The Psychology Behind Stickers in Marketing and Advertising

Stickers have been a staple in marketing and advertising campaigns for decades, often capturing the attention of consumers and influencing their purchasing decisions. Today, all marketers have to do is visit website and use an outline maker for pictures to create custom stickers.

But what is it about them that makes them so effective? Let’s delve into the psychology behind sticker marketing and advertising. We’ll explore their evolution, impact on consumer behavior, and how businesses can use them to bolster their advertising strategies.

Psychological Drivers That Influence Customer Behavior

Understanding the psychological drivers that influence customer behavior is crucial for any successful marketing campaign. Some key factors that play a role in the effectiveness of stickers as a marketing tool include:

  1. Attention-Grabbing: Stickers are visually appealing and often incorporate bright colors and bold designs, which can quickly capture a consumer’s attention.
  2. Sense of Belonging: Displaying stickers can signal membership to a particular community or group, fostering a sense of belonging and loyalty.
  3. Social Proof: Seeing others using or displaying stickers can create a sense of validation and encourage consumers to follow suit.
  4. Exclusivity: Limited edition or hard-to-find stickers can create a sense of scarcity, making them more desirable to consumers.
  5. Personal Expression: Stickers allow consumers to express their personality and interests, making them feel unique and connected to the brands they love.

To sum up, stickers create an emotional connection between the consumer and the brand, ultimately driving sales and customer loyalty.

The Evolution of Stickers in Marketing and Advertising

The process of creating, distributing, and popularizing stickers has evolved significantly over time. Early stickers were made from paper and required manual application, making them less versatile and durable. With advancements in printing technology and materials, today’s stickers are made from vinyl or other long-lasting materials, allowing for greater creative freedom and improved functionality.

In recent years, digital stickers have also gained popularity, with brands utilizing them in social media campaigns and messaging apps. This shift has allowed marketers to reach a wider audience and tap into the growing trend of online communication and social sharing.

Leveraging the Power of Stickers in Advertising Campaigns

To harness the power of stickers in marketing and advertising, businesses should consider implementing the following strategies:

1. Targeted Design

Create visually appealing stickers that resonate with your target audience and reflect your brand identity. Consider factors such as age, interests, and lifestyle when designing stickers to ensure they captivate your audience and encourage them to engage with your brand. Additionally, maintain a consistent visual language across all marketing materials to establish a strong brand presence.

2. Strategic Distribution

Distribute stickers in locations frequented by your target audience, such as events, retail spaces, or online platforms. Collaborate with relevant influencers, bloggers, or local businesses to maximize your reach and create buzz around your brand. Also, consider using stickers on product packaging or as promotional items at trade shows and conferences to increase brand visibility and drive customer engagement.

3. Incorporate into Loyalty Programs

Use stickers as rewards or incentives within a loyalty program to encourage repeat business and brand engagement. For example, offer a limited-edition sticker for every purchase, or create a tiered system where customers collect different stickers to unlock exclusive rewards. This approach not only incentivizes customers to continue patronizing your brand but also fosters a sense of accomplishment and exclusivity.

4. Utilize Digital Stickers

Take advantage of digital stickers on social media platforms and messaging apps to reach a wider audience and increase brand exposure. Create branded digital sticker packs that can be shared on platforms like Instagram, Snapchat, and WhatsApp, allowing users to incorporate your stickers into their daily conversations and personal content. 

5. Encourage User-Generated Content

Encourage customers to share photos of themselves using or displaying your stickers on social media, using a designated hashtag or tagging your brand’s account. This user-generated content serves as social proof and can inspire others to engage with your brand. Additionally, reposting or featuring customer photos on your brand’s social media channels can create a sense of community and further strengthen brand loyalty.

In conclusion, the psychology behind the use of stickers in marketing and advertising lies in their ability to capture attention, evoke emotion, and foster a sense of belonging. By understanding these psychological drivers and implementing strategic sticker campaigns, businesses can effectively leverage the power of stickers to improve their advertising strategies, drive sales, and build lasting relationships with their customers.

xoxo

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BFFs & Adulting: How To Stay Connected When Working 9-to-5

Calling all boss ladies out there! Having a fulfilling day at work is always fun and good, but you all deserve to show your social lives some TLC too. Of course, staying in touch with all the people you love when working 9-to-5 is easier said than done, as weekends that are too packed tend to make for overly tiring Mondays when you’re back in the office.

 

So how do you show all your ride-or-dies that you’re still there for another, even when working full-time? We’ll be sharing all our favourite tips and tricks for staying connected when working 9-to-5 below, so read on to help bring some sparkle back to your social life.

 

Show her you’re thinking of her with a gift

One of the best ways of showing a girlfriend that you’re still thinking of her even during your busier weeks is to send her a little something that’ll be sure to make her smile. Finding the perfect gifts for her will show her that you’re still in the loop with her own tastes and interests, whether you decide to send her a coin purse that she’s had her eye on for some time, or even a bouquet of her favourite flowers.

 

If you’re at a loss as to what you could send her, then why not have a little sandwich, croissant, or her coffee order delivered to her own office space? A surprise delivery could easily brighten her day, as well as ensure that you feel connected even during work hours! A food order may also be highly appreciated if she’s having a particularly busy day, and may not have the mental space to prioritise her own needs. The daily grind stops for nobody, after all.

Have weekly morning coffee or evening gym dates

Any seasoned 9-to-5er is likely to value their down time a fair bit. After all, there are only so many hours in the day, and spending 8 of those shackled to a desk can be surprisingly tiring! If you don’t have the time or even the energy to fit social dates into your already jam-packed schedule, then we highly recommend integrating your social dates into your personal appointments wherever possible.

 

For instance, if you plan on going to the gym three or so weekday evenings out of the week, then your girlfriend could come with you, so that your social time could also be a shared heart-healthy fitness class. Exercising with a friend isn’t just a guaranteed way of ensuring that you can stay in touch even with your busy schedule, but it may also work as a superb motivator that’ll help you maintain healthy habits. Having someone share your weekly wellness appointments with you can help you both feel a sense of solidarity with one another, and ensure that you both hold each other accountable for sticking to your shared routine.

 

That being said, sharing a workout routine with your bestie isn’t for everyone. After all, what are the chances that you even enjoy the same kinds of classes? If you give off more of a yoga vibe and your girlfriend aligns herself more with MMA, then you could decide to catch up post-gym for a kale shot or perhaps even before work for an early morning coffee date. Even if you don’t have too much time, carving out a little slice of your day to spend with your BFF can make a world of difference for both of you.

Schedule time for phone calls or video chats

If you and your friend don’t share a local gym or coffee shop, then you may still opt to make time for each other in your respective days by allocating time in your schedule to have a quick phone call or even a video chat with your bestie. You can schedule a call at any time that works for both of you, whether it’s during your morning or evening commute, or maybe even during your nightly winddown routine. 

 

There’s nothing better than having a little company as you’re applying a face mask or treating your hair, especially if your bestie is following her own beauty routine right alongside you. Chances are you may have started doing this when practicing your lockdown beauty routine as a means of staying in touch on a daily basis, but there’s no reason why you shouldn’t maintain this solid social appointment idea once you’re both back at the office!

Make life update PowerPoints for one another

A cute trend that we’ve been seeing all over the place lately (especially so now that we’re post-pandemic) is best friends coming prepared to long-awaited reunions with some thorough PowerPoint presentations designed to update their besties on their lives. This is a great way of ensuring that you cover all bases when you finally do get to catch up again, and don’t forget to pick up conversational threads that may have been interrupted by the sheer excitement of seeing one another after so long.

 

It’s worth noting, however, that this PowerPoint idea can be taken a step further than just a means of providing life updates. Many have embraced this age-old art form in order to shape get-togethers with larger groups of people (otherwise known as ‘PowerPoint parties!’)

Plan a trip together!

Finally, if you’re feeling particularly deprived of your best friend and may want an extra dose of her healing energy to get you through the rest of the financial year, then why not plan a weekend trip (or perhaps something even a little longer) for the two of you? Travelling with a friend can be a fantastic way of strengthening your connection, both by creating shared memories as well as by forcing you both to rely on one another in a new and exciting location. 

 

Your trip can be as large or small as you like, and can potentially even involve a few bucket list-worthy activities or experiences that you’d both love to do together, like skydiving or horseback riding!

 

~

 

Finding the perfect ways to nurture both your most meaningful connections (including your connection to yourself) may take a little trial and error, and that’s okay! Just be sure to keep in mind that your social life – like your career – is a marathon, not a sprint. You should give yourself time to settle into new additions to your schedule, as overbooking yourself socially can cause burnout just as much as working too hard can. After all, the people you love and care about generally feel the same way about you, and so they’ll do what they can to ensure that you’re not the only one working hard to stay connected. It’s all about give and take!


xoxo

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Men’s Kilt, not a Skirt?

Haven’t you heard about kilts before? If not, then you might think it’s a type of Skirt. But let me clarify your confusion. Men’s Kilt can look like a skirt, but that’s not real. The Kilt is a cultural and regional dress code worn by the people of Ireland and Scotland as a symbol of patriotism. It indicates the specific culture, but the Skirt doesn’t denote something like this. The Kilt for sale has old Scottish and Irish history, and in the modern world, Scottish people all over the world still wear it casually and formally.

The Skirt

Let’s explore what Skirt is to clarify the concept for Kilt. Historically, the Skirt was found in the stone age, and you will be surprised to know that men first wore the Skirt. Stone age people used to wrap the furry skin of haunted animals on their waist to cover and protect the body. Later on, this wrapping turned into a trend, and women adapted this fashion with different variations.

The Skirt does not represent the specific culture, but it is the apparel that is worn in most parts of the east and west. It doesn’t follow any standard qualities, but you can make it in the fabric of your choice, the size as short as you want, or you want it to wear long. However, the mini and long skirts depend upon the trend. You can wear it formally or casually. Also, there are no limitations or boundaries for its accessories. You are open to choosing various things to wear, whether it’s a shirt, shoes or socks.

What makes a kilt different from a Skirt?

If you are not aware of the Scottish culture, you may assume a kilt as a skirt, but when you envy a little, you will observe that all the dresses have made up of specific fabric, color, and size. All over the world, designers follow the same pattern for Kilt as the Irish invented. Moreover, the dress code “kilt” has a profound concept. Only the Irish or Scottish can feel the emotion connected to the Kilt.

Usually, tartan patterns use to make kilts. The tartan story is that Scottish of the early ages follows each family’s specific tartan pattern. So, every family member wears the same way and design as his forefathers chosen for the clan. The reason for wearing a Kilt is to represent the Scottish culture.

Nowadays, you will find a variety of kilts in different patterns and colors, but the actual invention of Kilt from Gaelic culture, Kilt was designed as a knee-length dissected skirt having back pleats. The Scottish used to wear the kilts at religious and cultural festivals like St. Patrick’s day. Irish wear green Kilt on St. Patrick’s day. The woolen material uses to make kilts. However, you may find all these qualities in skirts, but the Skirt is still not a kilt.

Men and women both can wear the Kilt. But the significant thing about the Kilt is that it does not exceed the knee length or cannot be short. Although, the skirts can be quick and extended as per your choice. On the flip side, kilts can be worn as everyday outfits office outfits because the cargo pockets help to keep tools and essentials in them while working. You can wear a kilt for formal and informal events, too.

Myths and Facts about kilts and Scottish culture

The biggest myth is that the Kilt has been a part of Scottish culture since the beginning that is not true. The Kilt was introduced in the early 18th century, and the Gaelic speaker called it a little wrap and a big wrap. The decided color was green but not mandatory. You can wear green Kilt on national occasions and other colors in everyday life.

It is the most hearing rumor that Scottish man doesn’t wear any garment underneath the Kilt that is wrong. Even it’s impossible not to wear garments underneath the Kilt in the cold winter season. Although it’s been a joke among Scottish and Irish ladies, don’t get offended if you hear giggles or gossip.

The fact is that women can’t wear kilts, and I would say that you can wear what you want without gender discrimination. Also, there are no restrictions in Scotland or Ireland for women. Even they encourage everyone to wear the costume of pride, the Kilt. It is one of the reasons why the Scottish can’t distinguish between the male and female washroom.

Wearing Kilt in the contemporary world

Though the invention of the Kilt was the pride for most of the Scottish, some showed the refusal to accept the Kilt as a national dress, so the Kilt was not as prominent as it is in the contemporary world. In the late 20th century, Scotland gained a high level of confidence in cultural aspects, and the Young generation started promoting the utility kilt as their daily wardrobe outfit. Not only the Scottish but Americans and Canadians are getting the fans of wearing Utility Kilts because of their utility and elegancy. You can wear the Kilt while climbing mountains and on adventurous trips because it will not interrupt your running legs compared to the pajamas and pants.

If you are going to the office and your work is to travel here and there, the Kilt will be your life-saving apparel to keep your essentials with you without having a bag. Yes, it has two big Cargo pockets and one small utility pocket to maintain cell phones and keys. Moreover, the famous fashion designers start adding the Kilt to their collection and making more variations in it to appeal to the people who belong to the different cultures to create awareness among the people about Scotland culture.

Final Word

There’s a vast difference between the national and the typical dress. No matter how much resemblance it has in appearance, the value and pride cannot be the same for everyday outfits. For Scottish, wearing a Kilt is not only a feeling of satisfaction but an indication of nationalism, the devotions towards their country, the heart-to-heart connection with their culture, and many more.

 

xoxo

 

Pro Tips for Up-and-Coming Fashion Designers

The aspiring-fashion-designer bug usually bites an interested party early in their lifetime. The journey begins with a pattern and textile fascination, followed by a growing admiration for the ever-shifting fashion trends dominating pop culture. Soon enough, these dog-eared fashion magazines and obsessions with the latest spring collections spark a person’s interest in becoming a world-renowned fashion designer.

If you’re interested in becoming one of the thousands of fashion designers powerful enough to influence what people worldwide are wearing, time is of the essence. After all, what better day to pursue your dreams than today? 

On the surface, striving for a career in fashion design seems to be an easy endeavor. However, these preconceived notions may be deceiving. To become a successful fashion designer, you’ll need more than a passion for fashion or a keen eye. You’ll also need drive and determination, as the fashion industry is hugely competitive.

Some top apparel companies like ShirtSpace offer blank apparel. These blank t-shirts can serve as canvases for your vision and style as a fashion designer. If you long to see your designs hung in stores, a little advice from the pros would seem to be in order. To that end, here are eight tips from the pros that are worth your consideration.

Education is a must

It takes more than an interest in fashion design to become a successful fashion designer. You can’t expect to succeed by simply hanging out your shingle and releasing your designs on the market. 

The best way to build a strong foundation within the industry is to earn an education from a reputable fashion design program. Sadly, history and biology courses won’t help you improve your chances of succeeding in the fashion world, meaning a run-of-the-mill fashion merchandising degree from a state school or community college likely won’t suffice. To make your big break, you’ll need to study facets of design and marketing.from an accredited, big-name institution. 

Before embarking on your education journey, you’ll need to consider the following. To boost your odds of acceptance into a highly competitive industry, you’ll need to establish a name for yourself before launching your own brand. 

To gain the experience necessary, you’ll need to network until you find an established designer willing to take you under their wing. Mentorship is invaluable in the fashion industry, as these seasoned designers can advise you on dos and don’ts and offer tips on how to climb the social ladder. To score the mentorship opportunity of your dreams, formal education in fashion design is one of the keys you’ll need to unlock the door to success.

Start creating your portfolio

It’s never too early to start compiling a portfolio of designs. For those up-and-coming fashion designers unfamiliar with this tactic, a portfolio is a tool you’ll use to showcase your talents and inform industry leaders of your potential. A solid portfolio of sketches and pictures of previous works will help you gain admission into fashion design programs and swing open the door for future employment.

Before successfully launching your fashion brand, you’ll need to research a high-quality fashion portfolio’s central components. Some aspiring fashion designers choose to include rough hand sketches, photos of finished garments, mood boards, collages, etc. Ensure your portfolio represents who you are and what distinguishes you from other designers/applicants. 

Become a student of the industry

All of the time you spend studying the fashion industry, flipping through fashion magazines, and hand sewing your garments will eventually pay off. For optimal success, it’s crucial that you know and thoroughly understand trends as they shift. You’ll also need to familiarize yourself with the big names in fashion who spearhead these changes and radically transform the industry with each statement blouse and high-waisted pantsuit. 

As a student of the industry, it’ll be easier for you to identify where you fit in and where you can make the most significant impact. After all, you have to learn the rules like a pro to break them like an artist. 

Focus on one area

Early in your education and career, you don’t want to juggle too much, given that your chances of success lie in your ability to demonstrate your expertise. In the fashion industry, being stamped with the label of “jack-of-all-trades” could be a death sentence.  

Because it’s nearly impossible to master every garment, it’ll likely yield better results to focus on one area of design. For instance, becoming a design expert in women’s shoes could serve as your entry point into the industry. 

Decide on a career path

All working professionals need a sense of direction, especially those artists easily swayed by eye-catching patterns and bold colors. There are two career paths from which you can choose. You can seek employment and work your way through a top fashion design organization, or you could choose an independent course. The choice is yours, but you’ll need to decide early on so that you don’t waste time.

Focus on becoming a well-rounded businessperson

If you ever head out on your own and choose to manage your line, your success will correlate with your ability to be a good businessperson. To develop a good business sense, you might want to consider taking a few business courses. You might also benefit by aligning yourself with other designers who have a knack for tracking marketing and sales trends. 

 

Find a mentor

It’s hard to succeed in any endeavor without the support of fellow working professionals who’ve already traveled down your desired path. Luckily, within the fashion design industry, designers love to find and support proteges. 

In most cases, finding a mentor will be the right path for you. Why? A good mentor could save you time by showing you the ins and outs of the industry, sparing you from the dirty work of a trial-and-error strategy. 

Be patient

If becoming a world-renowned fashion designer is your lifelong dream, give it time to come to fruition. Every good fashion designer needs time to hone their skills and build a reputation within the industry.

xoxo

A Fashion Success Story. Sisters in Business: FG ATELIER

Owning a business is a much harder task than you can imagine. It is definitely not as glamorous and fancy as it looks like in Hollywood movies. But you step into a whole different level when you own a family business. 

Working with one of your family members every day is quite a task. Especially when that person is your sibling.  Co-founders of FG ATELIER – a fashion brand for working ladies – Emilija and Monika knows that very well. They are sisters who work together every day for 3 years now.  

Today they share their experience, challenges, the pros and cons of working with your sibling and the struggles of starting your own fashion brand. 

WHAT IS THE AIM OF FG ATELIER?

Monika: FG ATELIER was created to make life easier for professional, modern women who want to look sharp and feminine at work with minimal time and effort.

Emilija: Working women have no shortage of decisions to make every day and choosing what to wear today to the office can be quite a daunting task, especially when a workplace has dress codes that can be tricky to navigate through. That is why the main aim of FG ATELIER is to help build an efficient working wardrobe, so women can enjoy hassle-free mornings and have more time and energy to take care of other important tasks and aspects of their life.

HOW DOES YOUR CAREER AFFECT YOUR FASHION CHOICES?

Monika: Well, I have always been a fan of a classic wardrobe. I prefer function, not the trends. The most important thing, when choosing a new piece of clothing is great a fabric and long lasting design. And this philosophy is also our business philosophy, so maybe my fashion isn’t affected by my career –  it’s quite the opposite.

Emilija:  I’ve always valued great fabrics and quality but every day working in the field, searching and communicating closely with suppliers I started really appreciate the great fabric. Of course, as my sister said, the most important things for me is long lasting design and a perfect fit. I think all hard working women want that, that’s why we are suggesting made-to-measure service not only to our local clients but for customers all around the world too.

WHAT IS THE ONE PIECE OF CLOTHING THAT YOU COULD NOT LIVE WITHOUT?

Emilija: I love dresses. I have many dresses and I could easily go all-year-round without jeans. I feel very comfortable in a dress, also it helps a lot that I do not need to think about mix and match. For example, when I find a nice sweater, I need to find nice pants that would go well with that sweater. During busy days, sometimes it is just too much to handle, and I put one of my FG ATELIER hero-dresses that haven’t disappointed me in years.

Monika: I also like dresses a lot. However, in the past few months I can’t live without FG ATELIER stretch cotton skinny jeans  – they are super comfy and it goes well almost with every jacket or blouse in my wardrobe.

WHAT IS THE GO-TO OFFICE LOOK FOR YOU?

Emilija: I love low-maintenance clothing. My day starts very early and usually it goes well into the late evening, so I cannot afford myself to wear catwalk-inspired outfits that look good only for a few hours and after that they get wrinkled or I just don’t feel comfortable. For me, clothing has to be both: aesthetically pleasing and comfortably too.

Monika: For me, go-to office look would be a nice wool suit with flat shoes. You can start and finish your week with one pantsuit. For example, wear pants and jackets together, mix and match it with different blouses and jackets and so on. A pantsuit is one of those multi-taskers that can do a lot for you.

THE FINAL QUESTION: ARE YOU A BELIEVER IN SUCCESS OR MORE OF “WORK-HARD TO ACHIEVE SOMETHING” KIND OF PERSON?

Emilija: I think that success is something you have to earn by working very hard. I believe that success happens when  you don’t expect it, just have goals and work hard to reach them.

Monika:  I do believe that sometimes, you need that lucky bone. Also, I believe that positive actions and positive thinking attract success. You have to believe in yourself, you have to always think positive. It is said that your thoughts become your reality. I do think it is true because it happened to me. 

Actually, that is why we created our new project #TalismanScarves – to encourage women to think positive, and do whatever they put their mind to.

xoxo.

7 Unusual and Delightful Baby Shower Gift Ideas

If you were just invited to a baby shower by a close friend or a relative, you might be wondering what kind of gifts you ought to get for the expectant parents. To celebrate the arrival of a new baby, you want to give the mother-to-be something that her baby can wear or play with. The big question is, should you craft the gift yourself or buy one from the department store?

Here are a few cute baby shower gifts that the mother will definitely appreciate:

1. A Tableware Bundle

If you want to gift something that will be helpful in the long run, then you should definitely go for tableware. Pay attention to the materials from which the tableware is made, as it is vital for the health of the infant. Opt for tableware that is made from organic products, such as wood or bamboo. Bamboo suction plates for babies can also be an option because they are not only organic but also have the suction feature which prevents mess during the eating process. Do not forget to add cuteness to charm up your gift and the parents will be delighted for sure.

2. Nursery Critter Towels

One of the most adorable gifts you could get for the infant is an animal critter towel. This cozy wrap will not only keep the baby warm but also makes rocking them to sleep a lot easier. These soft blanket substitutes are available with an assortment of fluffy animal features like bunny ears, elephant trunks, or duck hoodies. They are great for both snuggling close and drying after a bath.

3. A Musical Rock ‘N Play

Rock ‘N Plays is perfect for calming down a crying baby when the mother is too tired to carry them. The back-and-forth motion helps them fall asleep when they hear a soft, musical lullaby. Fisher Price offers quite a few rockers that are completely hands-free. They often have shakers, stuffed animals, and link toys dangling from the top for a curious infant exploring their sense of touch.

4. A Floral Print Maternity Dress

A pregnant mother is probably wondering what to wear. After all, they want to present their best by dressing in style at the baby shower. Luckily, there are some fashionable designs for maternity dresses that are guaranteed to make the mother feel special about preparing for the new arrival. She could go for an all-white look, gown up in a floral maxi dress, try on a sleek pencil dress with frilly sleeves, or a satin polka dot one to match a pair of strappy sandals.

5. A Diaper Wreath

If you’re someone who likes to think outside the box, you can get creative by decorating a wreath of rolled-up diapers with baby supplies like shoes, mittens, baby wash bottles, and anything an infant might need. As a nice surprise, these small gifts can be hung up as colorful ornaments before the baby shower. As a plus, it helps them get into the holiday spirit if they are about to shop for Christmas.

6. A Handmade Snake Pillow

Snake Pillows are long, squeezable, plush toys that protect the baby by setting the boundaries of a play area. Handmade snake pillows add a personal touch of pastel colors combined with ice cream, polka dot, or animal patterns. As long as you know how to stitch frilly fabric pieces together and wrap up the loose ends with ribbons, you can craft a snake pillow in no time.

7. A DIY Baby Mobile Kit

A hanging crib mobile toy is quite popular as well, though there are many ways to mix and match the wooden decorations such as planets from the solar system or a set of hot air balloons. These kits include all the materials you need to build a hanging mobile toy from polyester stuffing to sewing threads. Once you’re done, attach a music holder arm so it plays soothing songs while spinning.

8. Picture Alphabet Board

You can craft homemade alphabet blocks by covering wooden blocks with brightly colored fabrics, then sticking foam letters onto the cloth. To help the new baby learn their ABCs, super glue magnets onto the back of each block, then arrange them on a whiteboard. Feel free to wrap up the entire board, which is likely to stand out in the gift pile.

xoxo. D.

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How To Have Great Style?

The good news is you’re born with it. The bad news is… you’re born with it. When it comes to great style and the good side of it few people out there have it all figured out. Truth is we’ve all been victims of the 2000s and the 80s and the bad outfits. If you love fashion it comes with the territory really. So if you haven’t taken a walk on the ugly side of style a few times, you haven’t lived well sartorially speaking.

Right?

Great style comes with your DNA really and a little practice. Irony is, it has so little to do with fashion per se it’s scary and refreshing at the same time.

Have you noticed how some people look good no matter what they wear, and how the saying ‘it’s not what you wear but how you wear it’ is truer than never for these folks?

On the other hand, opposite them are the ones who no matter what they wear they can’t get it right. Give ’em a plain tee and a pair of classic Levis and they’ll fucking ruin it.

The difference between the two lots lies precisely in the true essence of style.

A person with a great style, no matter if it’s a busy and opulent kinda situation or a minimal and simple one will have her/his shit together – fashion wise – from head to toe. The hair, the makeup, the attitude, the shoes, the nails, are all keys in having a dope style. How you are as a person, what you like, who you fancy, what you eat, how you laugh, what you enjoy doing – have more to do with a great style, or a well contoured  personal style, more so than fashion trends and following the must-haves lists out there.

A great style stands the test of time and the person wearing it will have that je ne sais quoi quality to themselves and their outfits no matter what they have on. Period.

What do people with great style have in common?

  • they know damn well what they like or don’t like
  • they stick to basics
  • they don’t take fashion seriously, so they will either have fun with clothes, hence have a great adventurous style, OR their looks will be just a consequence of all their sums and selves you know.
  • they have good taste
  • they enjoy clothes but are not slaves to fashion
  • they pay attention to details
  • they have go-to outfits
  • they are effortless

Why do some folks have a not-so-great style?

The opposite pole has people with less blessed style DNAs, and as much as it pains me to be such a bitch, I gotta say it: stop trying so much y’all. I see them every day and they flock like a circus crowd whenever there’s an event close by, and I don’t mean a circus like a Fashion Week kinda thang you know. Nope. I mean like bad taste. Plain ugly.

Bad style comes from a desperate place and a lack of self-education or information. You can’t wear 123,678 trends into one outfit. Okay, you can but FYI you’re not as cool as you think. Trendy? Oh yes. #notacompliment

In bad style’s defence one must say it ain’t easy staying on the good side with all the retail chains and online sales bombarding us with way too many fads. But, in fashion as in life, not all humans have their shit together. Those who can dress well regardless of the fads, and can pick from the fads what looks good and cool on them – well my friend they’re the lucky ones.

Is there any great-style-hope in the cards for ugly dressers?

Of course it takes a great style-ER to spot another great style-ER… so I wonder – is everything in vain  in this good versus bad style battle?

And is there such a thing as educated style? Can one evolve and grow sartorially speaking? All would be lost without hope you know. So yes there is such a thing.

Bottom line is, some people can wear all the crap in the world at once and pull it off amazingly, while some ruin a plain good ol’ LBD the minute they put it on.

Be opened to anything new, learn all the time, don’t take clothes seriously, love fashion, when in doubt stick to black, jeans and a white tee, avoid too tight clothes, and keep you jewellery minimal. Hair wise say no to overly done hairstyles, and makeup wise if you wanna make a statement wear bold lips. If you’re good with make and hair though, do your thing!

Also, know your fortes and play them.

Below I’ve personally picked a few items that are so fab you can’t fuck it up. Of course I ain’t the fucking guru here, God knows I have my bad days… and lazy outfits, and overly done looks, but I’d like to think I’m learning every day.

*

Love ya’. xoxo

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Bloggers Who Created Their Own Brands And Why We Love Them

Anyone who loves fashion, like we do, will come across a certain amount of fashion bloggers in their quest for the latest trends,  beauty secrets and couture fashion show highlights. Some of these bloggers are good, a few are great, but only a select few were so on point that they’ve turned their blogging persona into a brand and have launched successful fashion careers. These are the crème de la crème and we can’t help but love them.

From Blogger to Brand: How It’s Done

Of course, building yourself into a brand isn’t something that happens overnight. It requires a lot of hard work and dedication. The bloggers-cum-brands that we love made it happen by developing a unique voice and creating truly engaging content tailored to their audience, and growing an extensive community on social networks that helped to further drive their website traffic. Simply put, they had enough people interested in what they had to say to establish them as authorities in their field. Any blogger who wants to gain enough readership and follow in their very fashionable footsteps will need to have vision, drive and dedication, and have a firm grasp on how to ensure their web presence is as well optimized as possible.

As their readership grows, they need to nurture it with dedication, and continue to grow personally as an influencer. Once you get to this point, this is really where things begin to turn around. Influencers gain a sort of “it factor” and come into contact with larger brands and industry leaders because they have immense Influencer Marketing potential. At this point bloggers would have the financial backing to support independent ventures and would have all of the right industry connections to make it happen.

Our Blogger Brand Favorites

Many of these blog to brand icons begin with collaborations and then grow from there into their own brands. There are actually many that we are inspired by, quite a few of whom are still in the collaboration phase. Those that we chose to feature are the bloggers who already have their own line and are doing quite well with it.

Chiara Ferragni, The Blonde Salad

Chiara Ferragni is like an unstoppable force in fashion, with a Midas touch. With over 8 million Instagram followers, this social media butterfly is on everyone’s radar. She created a very successful shop on her blog that, because of its high web traffic and eager readers, tends to move a lot of product. She also created her own shoe line, the Chiara Ferragni Collection, which is being sold by over 300 retailers worldwide and just opened up a new flagship store in Milan.

Aimee Song, Song Of Style

Aimee Song has been a fashion darling for years now, with an incredible presence on Instagram, Pinterest, and YouTube. Her blog Song of Style was the perfect platform to reach a like-minded audience, and allowed her to launch both a jewelry line – which you can buy on her site or through major retailers like Bloomingdale’s – and her own relaxed clothing line, Two Songs.

Kristina Bazan, Kayture

Followed by over 2 million fans on Facebook, Kristina Bazan is perhaps newer to the scene, but certainly not unknown. She also has a good amount of Instagram followers as well. The blogger behind Kayture, launched her own makeup line with L’Oréal just last year, and has worked with couture brands Valentino, Dior, Louis Vuitton and Balmain.

Rumi Neely, Fashion Toast

Perhaps not everybody’s cup of tea, but certainly enough to launch her own clothing line Are You Am I, Rumi Neely is one of the biggest blogger to brand successes to date. Her vision developed out of not being able to find the pieces that she really wanted to reflect her style, which naturally gave way to creating her own. Aside from her brand, she has also collaborated with major brands like Dannijo and Reformation and was featured in campaigns for Forever 21 and Free People.

Summing Up

This is obviously a small list of some of the incredible artists that could have made our list. They are, however, great examples of developing an influential blogger persona and impeccable sense of style that translates well and hooks enough readers and generate enough interest on which to build their own brand. These success stories are not miraculous cases, but rather bloggers working very hard at their craft and never giving up on their visions and dreams.

xoxo