Owning a business is a much harder task than you can imagine. It is definitely not as glamorous and fancy as it looks like in Hollywood movies. But you step into a whole different level when you own a family business.
Working with one of your family members every day is quite a task. Especially when that person is your sibling. Co-founders of FG ATELIER – a fashion brand for working ladies – Emilija and Monika knows that very well. They are sisters who work together every day for 3 years now.
Today they share their experience, challenges, the pros and cons of working with your sibling and the struggles of starting your own fashion brand.
WHAT IS THE AIM OF FG ATELIER?
Monika: FG ATELIER was created to make life easier for professional, modern women who want to look sharp and feminine at work with minimal time and effort.
Emilija: Working women have no shortage of decisions to make every day and choosing what to wear today to the office can be quite a daunting task, especially when a workplace has dress codes that can be tricky to navigate through. That is why the main aim of FG ATELIER is to help build an efficient working wardrobe, so women can enjoy hassle-free mornings and have more time and energy to take care of other important tasks and aspects of their life.
HOW DOES YOUR CAREER AFFECT YOUR FASHION CHOICES?
Monika: Well, I have always been a fan of a classic wardrobe. I prefer function, not the trends. The most important thing, when choosing a new piece of clothing is great a fabric and long lasting design. And this philosophy is also our business philosophy, so maybe my fashion isn’t affected by my career – it’s quite the opposite.
Emilija: I’ve always valued great fabrics and quality but every day working in the field, searching and communicating closely with suppliers I started really appreciate the great fabric. Of course, as my sister said, the most important things for me is long lasting design and a perfect fit. I think all hard working women want that, that’s why we are suggesting made-to-measure service not only to our local clients but for customers all around the world too.
WHAT IS THE ONE PIECE OF CLOTHING THAT YOU COULD NOT LIVE WITHOUT?
Emilija: I love dresses. I have many dresses and I could easily go all-year-round without jeans. I feel very comfortable in a dress, also it helps a lot that I do not need to think about mix and match. For example, when I find a nice sweater, I need to find nice pants that would go well with that sweater. During busy days, sometimes it is just too much to handle, and I put one of my FG ATELIER hero-dresses that haven’t disappointed me in years.
Monika: I also like dresses a lot. However, in the past few months I can’t live without FG ATELIER stretch cotton skinny jeans – they are super comfy and it goes well almost with every jacket or blouse in my wardrobe.
WHAT IS THE GO-TO OFFICE LOOK FOR YOU?
Emilija: I love low-maintenance clothing. My day starts very early and usually it goes well into the late evening, so I cannot afford myself to wear catwalk-inspired outfits that look good only for a few hours and after that they get wrinkled or I just don’t feel comfortable. For me, clothing has to be both: aesthetically pleasing and comfortably too.
Monika: For me, go-to office look would be a nice wool suit with flat shoes. You can start and finish your week with one pantsuit. For example, wear pants and jackets together, mix and match it with different blouses and jackets and so on. A pantsuit is one of those multi-taskers that can do a lot for you.
THE FINAL QUESTION: ARE YOU A BELIEVER IN SUCCESS OR MORE OF “WORK-HARD TO ACHIEVE SOMETHING” KIND OF PERSON?
Emilija: I think that success is something you have to earn by working very hard. I believe that success happens when you don’t expect it, just have goals and work hard to reach them.
Monika: I do believe that sometimes, you need that lucky bone. Also, I believe that positive actions and positive thinking attract success. You have to believe in yourself, you have to always think positive. It is said that your thoughts become your reality. I do think it is true because it happened to me.
Actually, that is why we created our new project #TalismanScarves – to encourage women to think positive, and do whatever they put their mind to.