Anyone who loves fashion, like we do, will come across a certain amount of fashion bloggers in their quest for the latest trends, beauty secrets and couture fashion show highlights. Some of these bloggers are good, a few are great, but only a select few were so on point that they’ve turned their blogging persona into a brand and have launched successful fashion careers. These are the crème de la crème and we can’t help but love them.
From Blogger to Brand: How It’s Done
Of course, building yourself into a brand isn’t something that happens overnight. It requires a lot of hard work and dedication. The bloggers-cum-brands that we love made it happen by developing a unique voice and creating truly engaging content tailored to their audience, and growing an extensive community on social networks that helped to further drive their website traffic. Simply put, they had enough people interested in what they had to say to establish them as authorities in their field. Any blogger who wants to gain enough readership and follow in their very fashionable footsteps will need to have vision, drive and dedication, and have a firm grasp on how to ensure their web presence is as well optimized as possible.
As their readership grows, they need to nurture it with dedication, and continue to grow personally as an influencer. Once you get to this point, this is really where things begin to turn around. Influencers gain a sort of “it factor” and come into contact with larger brands and industry leaders because they have immense Influencer Marketing potential. At this point bloggers would have the financial backing to support independent ventures and would have all of the right industry connections to make it happen.
Our Blogger Brand Favorites
Many of these blog to brand icons begin with collaborations and then grow from there into their own brands. There are actually many that we are inspired by, quite a few of whom are still in the collaboration phase. Those that we chose to feature are the bloggers who already have their own line and are doing quite well with it.
Chiara Ferragni, The Blonde Salad
Chiara Ferragni is like an unstoppable force in fashion, with a Midas touch. With over 8 million Instagram followers, this social media butterfly is on everyone’s radar. She created a very successful shop on her blog that, because of its high web traffic and eager readers, tends to move a lot of product. She also created her own shoe line, the Chiara Ferragni Collection, which is being sold by over 300 retailers worldwide and just opened up a new flagship store in Milan.
Aimee Song, Song Of Style
Aimee Song has been a fashion darling for years now, with an incredible presence on Instagram, Pinterest, and YouTube. Her blog Song of Style was the perfect platform to reach a like-minded audience, and allowed her to launch both a jewelry line – which you can buy on her site or through major retailers like Bloomingdale’s – and her own relaxed clothing line, Two Songs.
Kristina Bazan, Kayture
Followed by over 2 million fans on Facebook, Kristina Bazan is perhaps newer to the scene, but certainly not unknown. She also has a good amount of Instagram followers as well. The blogger behind Kayture, launched her own makeup line with L’Oréal just last year, and has worked with couture brands Valentino, Dior, Louis Vuitton and Balmain.
Rumi Neely, Fashion Toast
Perhaps not everybody’s cup of tea, but certainly enough to launch her own clothing line Are You Am I, Rumi Neely is one of the biggest blogger to brand successes to date. Her vision developed out of not being able to find the pieces that she really wanted to reflect her style, which naturally gave way to creating her own. Aside from her brand, she has also collaborated with major brands like Dannijo and Reformation and was featured in campaigns for Forever 21 and Free People.
This is obviously a small list of some of the incredible artists that could have made our list. They are, however, great examples of developing an influential blogger persona and impeccable sense of style that translates well and hooks enough readers and generate enough interest on which to build their own brand. These success stories are not miraculous cases, but rather bloggers working very hard at their craft and never giving up on their visions and dreams.