Safe to say the world is made up of two kinds of people: those who love and wear Uggs, and those who don’t.

And then there’s me. The idiot who changes her sartorial mind more often than a teenager says ‘omg’.

What is it about Uggs that leaves some appalled, some in a constant eye roll, some crazy in love still, and some in love behind closed doors? Is there an Ugg controversy, and if so – why? Cause they’re ugly? Since when has ugliness been a deal breaker in fashion?

Mhhm. That didn’t sound right, did it? However it is. Hello Birkenstocks, and the ugly shoe trend that has been a massive fad for the past 2 years or so. So why are we so quick to dismiss Uggs while snapping #OOTD pics in Birkenstocks? #doublestandard

The worst decade in fashion was none other than the 2000s, years and years of horrendous outfits paired with the ubiquitous big-foot like shoe – the Uggs. Winter, summer, nobody gave a shit, they were wearing Uggs with mini denim skirts and blue eyeshadow. Then fashion grew out of this teenage phase and became slightly sophisticated, which of course was incompatible with the ugly and slob Uggs. They became a huge faux pas.

Except… people never stopped wearing them behind closed doors. Girls were still in Uggs on their Saturday shopping walks, moms were still going for the ugly comfy boot when running errands, celebs still had them on in airports.

Nobody really gave them up. Sure, you didn’t see them front row at FW, but who’s to say Anna Wintour didn’t change into a pair once she got home? And would it be so bad if she had?

Are they really so ugly that even the ugly shoe trend is too pretty for them, or are we just blinded by the fashion must-be’s-and-must-do’s that we’d rather be a tad hypocrite than admit to an Uggs affair?

They are ugly as shit. Square. Lifeless. Big-foot style. Who the fuck wants a big-foot? BUT they’re super comfy I have heard (yes, I’ve never in my life put my feet into a pair), and they tend to cause addiction. With all this being said, I don’t thing their appearance is the issue here, more like their pairing into an outfit. And their 2000s legacy, or stigma if you will.

It’s not about what you wear but how you wear it, you know.

Uggs are ugly but they look kinda cool when worn in an undone outfit. Sort of like casual-undone-sporty-vacay-winter style-too-cool-for-fashion-young-adult-outfit.


How to wear Uggs in 2017?

Do the total opposite of what you did in the 2000’s. And while you’re at it take a look at Alexa Chung‘s new project which involves Uggs. Apparently she’s been having a not so secret affair with Uggs since forever, but nobody really took her seriously. British humour huh?

Uggs are really great for casual laid back super lazy looks. That’s it. I don’t like the shoe, but I wouldn’t mind slipping into a pair on my Saturday morning routine or on this weekend’s trip up in the mountains.

Wear them with:
  • leggings
  • t-shirts, sweatshirts, crop tops, sweaters, hoodies
  • boyfriend jeans
  • sweatpants
  • shorts and cardigans
  • Alexa Chung style dresses (boho, 90s slip styles)
Avoid wearing Uggs with:
  • purses, bags,
  • mini skirts
  • skinny jeans
  • smart outfits

Maybe they’re not that bad, and they just suffer from a bad-rep. Who knows. Here’s what I really think. Those who love them will keep on wearing them, and those who’ve got natural born great style will pull off just about any outfit and look, including the Uggs.

In case you’re none of the above (uhm… yeah) here’s a bit of style inspo.



If you wanna give em a try, my fave picks for you below.






43 replies
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  3. Paige says:

    I still love them, but not with shorts or summer anything. That looks silly. I can handle silly on a teenager, but older than that it’s really just weird.

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